Yes, you can absolutely use Preciate to say happy birthday or celebrate a team member's work anniversay.
Preciate aims to make it easy for you to build your own custom recognition experience. In this way, there are often multiple methods you can choose from to accomplish the same task. This is the case with birthdays and work anniversaries.
The first option is giving recognition with a standard badge and wishing the person happy birthday or happy work anniversary in the recognition content. This option is great for teams or companies who are using the free tier of Preciate.
Pictured below is an example of a "Happy Birthday" recognition to a Preciate team member. Other team members can be invited to validate the recognition and leave their own well wishes. Anyone who can see the recognition can also leave a sticker.
Your other option for celebrating birthdays and anniversaries with Preciate is to use a custom badge. With Preciate Premium, your company has the option to create custom badges to include in its badge set. Thus, the company Admin will be able to create a custom badge for employee birthdays. Such a badge can also be configured to be available for company Admins to give exclusively.
With Preciate's robust reporting suite, these badges can be tracked and the data used for external programs.